they can talk about anything that qualifies but stay safety first.

Humility allows us to listen to people with valid opinions, whether they are in our audience or on our team. The ego is one of the greatest dangers of being an authority figure in the public sphere. If you allow yourself to be guided by your ego, you run the risk of getting too high on your own bullshit.
Compassion is the willingness to act on perceptiveness through love, kindness and active care. Together, perceptiveness and compassion shed light on a public figure’s feelings for other human beings. — Steven Goldstein
Today, it would be hard to find evidence of his efforts on the Internet. After the project was finished, he deleted his website and if he has a social media account, it is rare to see a post on it.
I have had several opportunities to interview people who would make the downloads on our podcast skyrocket, but my job is not to serve our guests. It’s compassion for our listeners. And if I don’t think a guest will benefit our listeners, it doesn’t matter what they do for our metrics. They’ll never make our cut.
The profound power of curiosity has been the driving force behind every decision I’ve made in terms of building an audience. It’s how I select podcast guests, topics I can write about, and also how I get to know members of our audience. If you have a real curiosity about the people in your audience, you’re more likely to connect with them.
Having compassion means recognizing that you could be the one doing the work, but the purpose is not to inflate your ego, follow on social media, or the size of your bank account. It’s about improving the lives of people who put their trust in you.
Instead of sitting on the sidelines, he decided to get involved, so he did the least scalable thing. He traveled to all 50 states, worked one-on-one with 500 people, sat in their living rooms, and had intense conversations with them. As a result, he had a tangible impact on the lives of every single person he came into contact with.

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Unlike perceptiveness, compassion involves the ethical impulse to to get involved, as opposed to being merely aware of someone’s internal state. Compassion is a desire to end suffering and strife, wherever it may exist by promoting justice and equality. Compassion is about freeing the opposed and noticing the unnoticed. — Steven Goldstein, The Turn On
Listening to her meant admitting that I was wrong and she was right. Despite years of experience in building an audience, her strategy was more effective and would ultimately do a much greater service to our community. So I even let her lead our weekly meetings and jokingly say I report to her.
If you have ever met Danielle LaPorte in person, you know that her presence changes the energy in a room. When I asked her about it in one of our interviews, she summed it up in one word: love.
When we launched one of our first online courses, our former content strategist Kingshuk always reminded me, “These people, are not you. Most of the habits you teach them are second nature to you because you’ve been with them for so long and they haven’t.” Without this advice, it would have been easy to overlook the fact that everyone in our audience was in a different phase of their creative development.
Each audience consists of a multitude of people from different backgrounds, circumstances, and life experiences. Each person is at a different stage of their journey, and being aware of this is crucial to understanding the psychology of building an audience.
When I hired Milena Rangelov as our community manager, I gave her one goal: to develop an ambassador program to increase the audience for the podcast. After a month of research and somewhat limited traction, she came to me and said, “What do you want? Free ambassadors or paying customers?”
She cares about the people who work for her, the people in her audience, and her peers. She is sensitive enough to know that she may be the one in the limelight, but that all these other people make her work possible.
Despite having opportunities to have his story made into a movie, write a book, and build a sizable audience, my old mentor Greg Hartle passed up on those opportunities because the only person for whom they would make a meaningful difference was himself. As he said in our conversations, his goal was to put an end to people’s unnecessary suffering.